Complete Social Media Rebranding

This project was a full-scale social media transformation, designed to align the brand’s digital presence with its evolving mission, voice, and visual identity.

I began with a deep-dive brand audit and competitor analysis, followed by the development of a refreshed content strategy and tone of voice. From there, I came up with new branding elements tailored for social platforms—including profile imagery, highlight icons, post templates, and brand-aligned color and typography systems.

We then implemented the rebrand across all major platforms (Instagram, Facebook, LinkedIn, and X), ensuring visual and tonal consistency through curated grids, updated bios, and scheduled content rollouts.

This rebrand not only elevated the brand’s visibility and professionalism but also created a cohesive, recognizable presence that engages followers and supports long-term growth.